PROMOTIONAL & COMMERCIAL WORK
THE 52ND LA KOREAN FESTIVAL – FULL HIGHLIGHT
This video, created by Ash Lee, is a comprehensive highlight film capturing the full scope of the 52nd LA Korean Festival, held from October 16–19, 2025, at Seoul International Park.
The film documents the festival’s cultural performances, community gatherings, and celebratory atmosphere, offering a complete visual record of the four-day event. Ash Lee led the project end-to-end, handling planning, filming, editing, and overall production, with a focus on clear storytelling and immersive coverage of one of the largest Korean cultural festivals in Los Angeles.
HI-TEEN USA – HIGHLIGHT
This video, created by Ash Lee, is a highlight film capturing the Hi-Teen USA Pageant, held on October 18, 2025, as part of the 52nd LA Korean Festival at Seoul International Park.
The film showcases key moments of the competition, including stage performances, contestant introductions, and the overall energy of the live event. Ash Lee oversaw the project in its entirety, leading concept development, filming, editing, and full production, with an emphasis on pacing, performance-driven storytelling, and live-event coverage.
THE 52ND LA KOREAN FESTIVAL – SOCIAL MEDIA HIGHLIGHTS
This video, created by Ash Lee, is a consolidated social media highlight film combining Day 1 through Day 4 promotional reels originally published on the official LA Korean Festival Instagram.
By bringing the daily highlights into a single piece, the video presents a broader and more dynamic overview of the festival while maximizing the variety of visual moments in a cohesive format. Ash Lee led the project end-to-end, handling concept development, filming, editing, and full production, with a focus on social-first pacing and platform-optimized storytelling.
THOMAS WYLDE – SILVER FASHION SHOW OPENING
This video, created by Ash Lee, is a highlight film capturing the Hi-Teen USA Pageant, held on October 18, 2025, as part of the 52nd LA Korean Festival at Seoul International Park.
The film showcases key moments of the competition, including stage performances, contestant introductions, and the overall energy of the live event. Ash Lee oversaw the project in its entirety, leading concept development, filming, editing, and full production, with an emphasis on pacing, performance-driven storytelling, and live-event coverage.
CITY GOLF – PROMOTIONAL SOCIAL VIDEO
This video, created by Ash Lee, is an 18-second promotional film produced for City Golf, a screen golf venue based in Los Angeles.
Designed specifically for social media marketing, the video highlights the venue’s modern atmosphere and energetic experience in a concise, engaging format. The final piece is currently featured as the main promotional video on City Golf’s official Instagram account. Ash Lee led the project end-to-end, handling concept development, filming, editing, and full production, with a focus on brand visibility and platform-driven storytelling.
CITY GOLF – PROMOTIONAL SOCIAL VIDEO 2
This video, created by Ash Lee, is a promotional film showcasing City Golf’s three locations across Los Angeles.
The piece brings together visuals from all three venues to present a cohesive brand identity while emphasizing the unique atmosphere of each space. Through the use of dynamic editing techniques and rhythmic pacing, the video creates an engaging viewing experience designed to sustain audience interest across multiple environments. Ash Lee led the project through concept development, editing, and overall production, focusing on visual variety and brand consistency.
CITY GOLF – HALLOWEEN AI PROMOTIONAL VIDEO
This video, created by Ash Lee, is a Halloween-themed promotional film developed for City Golf, showcasing the use of advanced AI-driven production tools in a commercial marketing context.
The entire video was generated using AI-based workflows, from visual creation to final assembly, resulting in a stylized and seasonally themed promotional piece. Ash Lee led the project through concept development, planning, editing, and full production, demonstrating the ability to integrate emerging AI tools into cohesive, brand-focused video storytelling.
HAEMARU – TREND-DRIVEN SOCIAL PROMOTIONAL VIDEO
This video, created by Ash Lee, is a social media promotional piece developed for Haemaru, utilizing current meme-based trends to engage online audiences.
Rather than focusing on complex production techniques, the video prioritizes timeliness, cultural relevance, and platform-native humor, demonstrating an awareness of evolving social media trends and audience behavior. Ash Lee led the project through concept development, editing, and overall production, emphasizing adaptability and trend-conscious storytelling in a real-world marketing context.
REACH FOR THE OLYMPIC
This video, created by Ash Lee, is a documentary-style promotional film that celebrates the legacy of the 2002 Winter Olympics held in Salt Lake City. It highlights how the city continues to be a beloved hub for winter sports and shows how the spirit of those games still lives on in the same spaces as the city prepares to carry that legacy forward into 2034.